Outsourcing your marketing to an independent agency can be a solution for SME. However, as with anything, there is a good side and a bad side to outsourcing marketing. I think it is best to present the facts in the following format:

Advantage:

  • Can be cheaper than building and maintaining in- house team
  • Easy access to professionals, who have experience in designing and implementing a marketing strategy
  • Often resourceful and more creative than in house team, due to the difference in experience
  • Deliverables are completed more often if an agency fails to full fill the deliverable, it is at risk of losing the customer and bad reputation
  • Easy to replace agency when something goes wrong
outsourcing your marketing
Easy access to professionals, who have experience in designing and implementing a marketing strategy

Disadvantage:

  • It takes time for an agency to learn and adapt to the industry
  • Unlike an in-house team, the owner cannot give orders to the agency. Agencies tend to do what they think is best to the business
  • Marketing plan agencies come up might not fit with other department agenda and can cause tension in the company
  • Some agencies often overpromised and underdeliver, causing errors when executing a campaign

Challenge:

  • Require clear communication and upfront honesty from both SME and agencies for the relationship to work
  • Agency need to be willing to learn about new industry and executives need to be willing to share

Opportunity:

outsourcing your marketing
Successful collaboration can build branding for SME
  • The less expensive alternative to building your own marketing, with a clear ROI value
  • Access to fresh ideas
  • Successful collaboration can build branding for SME
  • Boost sales revenue and position a business for sustainable growth

Read more: 5 problem SME faces when it comes to marketing

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